Kirubakaran Athmanathan
Mischief Marketing
My Rating
Date Read
January 1, 2003
I haven't published any notes or reviews on this book yet.
About This Book
In-your-face and with a definite entrepreneurial edge, Mischief Marketing shows readers how to employ highly unusual and creative marketing strategies and plans to achieve their business or career goals. Filled with tons of creative, off-the-beaten-path tactics, lessons, and tips culled from the notorious exploits and ingenious high jinx pulled by many famous and successful folk, from Steven Spielberg to Estee Lauder and Mother Teresa.